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We Believe Education
Unlocks Greatness

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We believe in a world where
everyone has the same
opportunities and that education
has the power to promote
diversity, inclusion and equality.
We are dedicated to leveraging
the power of our brand to
create a level playing field for
underserved youth. We do
this by unlocking access to
education and mentorship.
 
From the start, education has
been at the core of who we are
and what we do. Michael Jordan
credited his teachers with giving
him the confidence to step onto
the court and always placed value
on education. In this spirit, Wings
is committed to helping young
people around the world reach
their greatest potential through
access to education.

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OUR IMPACT

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OUR FOCUS

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OUR COLLECTION

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OUR PARTNERS

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OUR STORIES

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OUR IMPACT

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By the Numbers 30+ PARTNERS 1,650
STUDENTS
FUNDED
8,080
SEMESTERS FUNDED 32,700
HOURS VOLUNTEERED

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OUR FOCUS

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Inspired by the man.
Carried by the Family.

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Scholars Program The Wings Scholars Program at
UNCF provides access to educational
opportunities to underserved
youth, enabling young people to
achieve their greatness. In turn,
this empowers teachers to help
promising students plan and work
towards their college dreams.

Ultimately, Wings is dedicated to
realizing Jordan brand’s goal of
positively impacting the educational
lives of young people inspired by Michael
Jordan’s aspirational story. Wings scholarship
applicants are nominated by Wings’ strategic
partners. Learn more about our partners
by clicking on any of the logos below.

See how the Wings scholarship uses Michael
Jordan’s legacy to impact lives:

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Designer Program The Wings Design Program introduces
high school students to introductory
educational programming geared
towards the footwear and apparel
design industry. 
 
Following the global announcement of
the WINGS initiative, Jordan Brand
kicked off its North America efforts in
Chicago with Little Black Pearl. This
program provided a series of intensive
10-week training workshops in footwear
and apparel design to students from
Little Black Pearl Art and Design
Academy. Student participants work with
Jordan Brand and local designers
and receive mentorship throughout the
creative process as they develop their
own designs. 

Explore how the Wings Design Program
gets students geared towards the
design industry:

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Intern Program Career preparation is key to helping
students prepare for life and careers
after college. 
 
In the Wing’s and Nike, Inc. paid
internship program, undergraduate
students are fully immersed in the
brand’s culture of curiosity and
innovation. Interns interact with Nike
employees and leaders, tackle complex
business challenges, and build
relationships and skills that endure far
beyond their internship. They work on
teams such as Design, Global
Communications, Brand Marketing,
Technology, Finance, Supply Chain and
practically every other area of the
company. They also gain access to
world-class facilities and employee
benefits.
 
Wings Scholars can first apply for
internships via the UNCF Wings
Scholarship Portal. Selected applicants
will be invited to apply for internships
through Nike’s job portal. 

Click below to explore opportunities
within the program.

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GET INVOLVED

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Our Collection Our Wings branded footwear
launches directly support the
program. Purchasing the shoes
raises the funds to send our
Wings scholars to college.

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AIR JORDAN XII 'WINGS' Signifying perseverance, this
AJ XII features gold accents with a
gold wing graphic that signifies
agitation under pressure.

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AIR JORDAN V 'WINGS' This AJ V is inspired by designs
and illustrations from students at
Little Black Pearl, a nonprofit cultural
arts center serving Chicago's youth.

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AIR JORDAN I 'WINGS' To signify MJ’s confidence in the face
of doubt, an antiqued gold undertone
chips away at a black base in this AJ I.

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Our Partners We partner with more than 30
organizations that are deeply
committed to advancing
educational equality within the
communities they serve. The
Wings scholarship and internship
applicants are nominated by our
partners. Learn more about them
and how you can get involved by
clicking on the logos below.

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OUR STORIES

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Wings in the News

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How Nike and Jordan
Brand Invested in the City
of Charlotte this NBA All-
Star Weekend
His Airness has roots that run
deep in both the city of Charlotte
and the state of North Carolina. He
showed love for the region through
both personal gestures and
efforts from Jordan Brand
over the All-Star break.

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Michael Jordan Visits
a North Carolina
Sneaker Store that
has a Community-
Based Mission
Sneaker boutique Social Status
has emerged as one of the most
influential shoe retailers in the
country, in more ways than one.
The store recently crafted its
own rendition of the Air Jordan VI.

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Teenage DACA Recipient
Gets Full Ride Via Jordan
Brand-Carolina Youth
Coalition Program
Carlos Santos, a high school senior,
was recognized on court as
All-Star Weekend kicked off in
Charlotte. He dreams of one day
becoming an architect.

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Jordan Wings Platform
Awards Scholarships
After teaming up with local New
Orleans educational partners,
graduating high school seniors are
rewarded with the opportunity to
pursue higher education.

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Jordan Brand is Giving
Kids Full Rides to
College — No Basketball
Experience Needed
The Wings platform was recently
featured in an article on
The Undefeated, highlighting the
Jordan Brand’s commitment to
helping young people around the
globe unlock greatness.

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Welcoming the Jordan
Wings Class of 2018
Watch a montage of this
year’s students finding out
they’ve received Jordan
Wings scholarships.

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Wings 2.0 in China Students and mentors describe
how the scholarship program
changed their lives.

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Jordan Brand Launches
Global Wings Platform
Jordan Brand announces the
latest evolution of Wings by
partnering with Youth Outreach:
a Hong Kong-based youth center
that provides a safe haven and
mentorship for at-risk youth.

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Westbrook Supports
Charities in Beijing
MVP Russell Westbrook
unveils the “Why Not? Beijing”
art exhibition at the World
Trade Day Stadium.