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NIKEiD is now NIKE BY YOU.
Just you, us and a million possibilities.

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NIKE REACT ELEMENT 55 BY YOU We got Grace Geyoro, Ousmane Dembélé, Giulia Gwinn and other local game-changers to create a range of custom React Element 55 designs. Choose your favourite and add your own twist. Or start again from scratch—it’s your call.

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REACT PRESTO BY YOU What do a honeybee, cloud, sausage and milkman have in common? In the early 2000s, Nike introduced eccentric fictional characters to personify the Air Presto. Four of these OG characters—Brutal Honey, Unholy Cumulus, Rogue Kielbasa and Shady Milkman—are back.

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CUSTOMISE BY SPORT

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CUSTOMISE BY LIFESTYLE

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EXPLORE CUSTOMISATION

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NIKE REACT ELEMENT 55 BY YOU Test the results on a customisable mesh Nike React Element 55.

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SHE'S IN CHARGE Choose your favourite Women's silhouette and explore the endless possibilities.

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PEGASUS 35 BY YOU With over 35 years of refinement, create your own classic design on the running icon.

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HOW IT WORKS

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We provide the canvas and tools.

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You create something uniquely your own.

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Your personal Nike design arrives in 3–5 weeks.